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Herzog & De Meuron: Prada Aoyama Tokyo Paperback – April 2, 2004

by Germano Celant (Editor), Miuccia Prada (Editor), Patrizio Bertelli (Contributor),
4.7 4.7 out of 5 stars 2 ratings
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In the Aoyama district of Tokyo, a mixed-use neighborhood of low-rise buildings where not a square meter of land has been left unoccupied, the Swiss architecture team of Herzog & de Meuron has built a new store for Prada. In this chunky, silvery book, they meticulously illustrate the creative process that led to the realization of “a house and a plaza,” a tall and narrow kaleidoscope-like structure that houses a two-story retail space and multiple levels of offices, backed by an outdoor space for the public--a rarity in crowded Tokyo. The finished structure, encased in a visually porous shell or skin, is as decorative as it is architectural--or as architectural as it is decorative--and is both metaphorically and literally linked to its surrounding environment, and to the idea of the garment. Here is the story of a theoretically and structurally complex building told lovingly and simply by its architects, through words, models, sketches, photographs and architectural renderings.
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  1. Print length
    396 pages
  2. Language
    English
  3. Publisher
    Fondazione Prada
  4. Publication date
    April 2, 2004
  5. Dimensions
    6.42 x 1.33 x 8.42 inches
  6. ISBN-10
    8887029261
  7. ISBN-13
    978-8887029260
  8. See all details
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Product details

  • Publisher ‏ : ‎ Fondazione Prada; Bilingual edition (April 2, 2004)
  • Language ‏ : ‎ English
  • Paperback ‏ : ‎ 396 pages
  • ISBN-10 ‏ : ‎ 8887029261
  • ISBN-13 ‏ : ‎ 978-8887029260
  • Item Weight ‏ : ‎ 2.72 pounds
  • Dimensions ‏ : ‎ 6.42 x 1.33 x 8.42 inches
  • Customer Reviews:
    4.7 4.7 out of 5 stars 2 ratings

Customer reviews

4.7 out of 5 stars
4.7 out of 5
2 global ratings

Top reviews from the United States

Heejae Lee
5.0 out of 5 stars A PRADA book for your collection
Reviewed in the United States on February 20, 2010
Verified Purchase
Readers who plan on purchasing this book may wonder why it costs so much for a book that is seeming small in size. Before that is answered, consider the fact that this is a single book dedicated to a single building that has changed the popular architectural scene in Tokyo. When this building was completed in 2003, it became a destination spot for design students, architects, Prada customers, etc., etc. It made its architects, Herzog & de Meuron a "pop star" amongst the general public and it made Prada a household name in Japan for people who don't buy or wear Prada. This building set the benchmark for other fashion boutiques to live up to in the already trendy, upscale area of Tokyo called Omotesando.
How this cultural icon came to being is documented in this book thoroughly. It may be small in size, but I believe it is for ergonomic and aesthetic reasons. This book has 385 pages of information that documents the genesis of this project. From the initial contact that Prada made to Herzog & de Meuron in 1998 all the way to the project completion, this book has it all. This book follows no common template in its layout and it is like a photo scrap book that shows the process the architect and client went through to develop this project. You'll find sketches, study models, site analysis pictures, working drawings, construction project pictures, etc.,etc. Light on text but very heavy in pictures, this book should not be purchased for people expecting it to be a common monograph, but a book published by Prada for people who want to own a piece of a cultural icon.

[...]
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S. Lau
4.0 out of 5 stars New Book
Reviewed in the United States on July 30, 2006
I am generally happy about the book, except when I am buying a 100 dollars book I will expect more from it, in particular in this situation, the back of book has a lot of scratches... certainly it won't affect the content whatsoever, but this is a book designed and made to be pure white with shinny silver pattern. That is the only drawback.
One person found this helpful
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