Brian Krause

Building connections and expanding your relationships will always be the answer to finding new ideas and building a strong business. Everyone wants an easy button way to market to their customers. But those easy buttons only work if you have a strong foundation of people who view you as being someone worth listening to. Share your ideas, and before you know it, people share theirs back.

To enhance distribution partnerships and alliances, leverage technology for clear communication and real-time insights. Use platforms like Google Workspace or Microsoft Teams to align goals and share objectives. Employ online dashboards like Tableau or Power BI to visualize and monitor data, addressing issues promptly. This tech-driven approach fosters transparency and data-driven decision-making, ensuring partnership success.

🎯You'll never use all the great tips above if you don't have an audience in the first place. If you want to share great targeted content that provides immense amounts of value, you need to build a network to share this to. ⚙This is a mindful grind. Throughout your day, you need to make sure to connect with every single person you talk to. Unless you just plain don't like them. ⚛Next, you need to surround yourself with those you want to be friends with. Each week you need to go and reach out to 50 or 100 new people to connect with. 🧠From there you need to start interacting with those you really want to be associated with and be part of their conversation. 😎Do this, and you'll have friends who will look at your stuff.

The biggest flaw I see in a lot of frameworks is complexity. Security is a very complex topic but if your plan is confusing and hard to comprehend it's not going to work. Think of when you use Google Maps. Do you use it in full satellite view? Of course not, it has too much detail and you can't tell where you're going. Setting your corporate security plan is no different. Define your goals: * Use modern IT to drive business * Allow only authorized access Set your high-level objectives: * Verify Users * Validate Devices * Limit Access State how you bring together: * Use Analytics for intelligent access decisions Now work on this and make it happen pulling in the tools, people, and processes.

Content is a game that you only win by failing many times over. If you don't try a bunch of different kinds of content you won't find what works for you. I've tried infographics, writing articles, creating lists, sharing great news articles, sharing info from my company's social platform or even sharing thoughts in bullet points. For me, I've found people like watching videos I create. Sometimes they bomb, but over the past year and a half, they seem to get better and better. I've also noticed there are aspects of my videos that people tell me they like and I try to cater to it. Make stuff, suck at it, find what you don't suck at. Then refine what people actually like. That's my secret at least.

People say they care about risk, but risk bores them to tears. You only get through if you learn to tell a story. There is one critical piece to the story that is always overlooked. Stop wasting your time talking about what's possible. It's very possible a foreign state finds a way to embed code into an M2 chip that happens to be used by the CEO of the company. OK, whatever, this wild crazy talk loses people. Talk what's probable. Any one of the 150 salespeople on our staff can easily have their laptop compromised. An attacker could perform a Kerberoasting attack using a simple free tool off GitHub like GetUserSPNs.py to gain access to the Domain. By the way, Crowdstike is seeing a 583% increase in these attacks. Let's talk solutions.