Cannes Lions

SUNDAY NEWSPAPER

Y&R GROUP SWITZERLAND, Zurich / SONNTAGSZEITUNG / 2014

Case Film
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Presentation Image

Overview

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Credits

Overview

Description

Information today is often one-dimensional and superficial. It’s different in the “SonntagsZeitung”. The SonntagsZeitung gets to the core of things revealing a much more complex picture. This is visualized through the Babushka-principle: beginning with a superficial topic, layer by layer the figures uncover a deeper insight to themes such as the relationship between Germany and Greece.

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