For Morgan and Sean McBride, a two bedroom condo became the unexpected catalyst that solidified their passion for home improvement, but also what pushed them to launch CharlestonCrafted.com, a successful home improvement and DIY blog that changed their family dynamic for the better.
From 2012 to 2016, while living in the condo, the McBrides shared renter-friendly tips on their website and delighted in testing home improvement projects themselves. With each article and project, the McBrides shared how their readers could use DIY projects to cut down on cost while customizing their home.
But it wasn't until they attended a DIY and lifestyle creator conference in Atlanta in 2016, that they nailed down a strategy around their blogging approach.
"That's when we realized we were putting out so much content that no one was seeing. We thought quantity was the answer and we didn't realize you had to do SEO," Sean explains.
After meeting with brands and representatives from Google Certified Publishing Partner, Mediavine, they changed tactics, implementing SEO, AdSense and developing more robust content that showcased projects. The couple supplemented their posts with downloadable PDFs for DIY projects they sold online, further establishing their presence in the field.
In 2018, as they continued to grow Charleston Crafted, their son was born. The McBrides were both working full-time, and lining him up for daycare when Morgan had an epiphany: what if she quit her job to focus on Charleston Crafted and raising their son?
The risk paid off.
Charleston Crafted experienced steady enough growth that after the birth of their second child in 2020, Sean was also able to leave his job and join Morgan to continue boosting their DIY passion project that went from side gig to full-time job.
"Being able to put two full-time efforts into this has been totally worth it," Sean said.