TOKYO -- A Japanese-made character with devilish charm has become a sleeper hit in China, drawing much more attention than the Disney characters Elsa and Mickey Mouse.
The blockbuster popularity of Kuromi is a surprise even to its producer, Sanrio.
Cosplay video triggers popularity, boosting use of messaging-app stamps
TOKYO -- A Japanese-made character with devilish charm has become a sleeper hit in China, drawing much more attention than the Disney characters Elsa and Mickey Mouse.
The blockbuster popularity of Kuromi is a surprise even to its producer, Sanrio.
Nikkei Asian Review, now known as Nikkei Asia, will be the voice of the Asian Century.