Callicarpa bodinieri var. giraldii 'Profusion'

beautyberry

Deciduous Shrub

Outstanding Qualities
In full fruit this amazing shrub is an unforgettable sight! In early autumn the open arching branches are loaded with clusters of glowing purple berries. Once the leaves have dropped, it can not be passed without comment. Most beauty berries require more than one shrub to set fruit, but ‘Profusion’ is self-fertile and will always produce a reliable crop of gorgeous berries.

Culture Notes
Beautyberry prefers full sun or light to open shade with rich well-drained soil. Water it regularly during dry weather to help the fruit fully develop. It is a large open growing shrub and little pruning is needed other than removing older twiggy growth to maintain vigor. –Courtesy Great Plant Picks

Growing Conditions

Zone: 7, 8, 9

Exposure: Full Sun, Part Sun, Filtered Sun, Open Shade

Water Needs: Average, Regular / Even

Description

Size: 37 - 72 tall x 24 - 72 wide
Shape / Form: Upright
Foliage Texture: Medium
Foliage Quality: Medium

Features: Showy Fruit or Berry, Winter Interest

Foliage Color: Green
Fall Color: Yellow / Gold Leaf Shape: Elliptical

Flower Color: White, Ivory / Cream, Pink
Bloom Season: Summer
Flower Shape: Insignificant

Fruit Description: Showy / Decorative, Purple

Uses and Applications

Landscape Uses: Beds and Borders, Cutting Garden, Habitat, Mixed Border
Special Situations: Deer Resistant
Wildlife: Bees, Birds, Deer Resistant

More Design Considerations

Season of Interest: Fall, Sep, Oct, Nov
Position / Role: mid-plane filler
Collections: Great Plant Pick

Care and Maintenance

Maintenance Level: low
Maintenance Tasks: Once-a-Year Care

Suitable Substitutes

Callicarpa dichotoma | Purple Beautyberry